商品敘述：

The Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 2000, Xerox faces bankruptcy amid a liquidity crisis, collapsed profitability, and an expanding SEC investigation. Traces the career and leadership development of Anne Mulcahy, a former sales executive unexpectedly named COO of the beleaguered company as a last effort to turn Xerox around. Describes how Mulcahy assembles and motivates her team, frames her priorities, and fills her knowledge gaps in the face of critics doubtful of Xerox''s ability to change. Raises questions in her mind about stakeholder priorities, employee motivation, difficult strategic trade-offs, and finding profitability while trying to avoid bankruptcy. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.

涵蓋領域：

Bankruptcy;Business and government relations;Career advancement;Change management;Crisis management;Cross-functional management;Executives;Family life;Leadership styles;Organizational behavior;Social Security;Stock markets;Strategy formulation

相關資料：

Case Teaching Note, (5-408-101), 22p, by William W. George;
Video Short, (6535), 0p, by William W. George, Andrew N. McLean;
Video Short, (7661), 0p, by William W. George

哪些人也有訂購？